I ka makahiki 2020, ua hoʻololi nui ke kūlana o ka Middle East - ka hoʻokumu ʻana i nā pilina diplomatic ma waena o ʻAraba a me ʻIseraʻela, a ʻo ka hakakā pūʻali koa a me ka politika ma waena o ka honua Arab ma ka Middle East a me ka ʻIseraʻela i mau makahiki.
Eia nō naʻe, ua hoʻomaikaʻi maikaʻi ka normalization o nā pilina diplomatic ma waena o ʻIseraʻela a me United Arab Emirates i ka ʻāina geopolitical lōʻihi o ka ʻIseraʻela i ka Middle East. Aia kekahi mau hoʻololi ʻana ma waena o ke keʻena kalepa o ka ʻIseraʻela a me ke keʻena kalepa ʻo Dubai, kahi maikaʻi no ka hoʻomohala ʻana i ka hoʻokele waiwai. No laila, nui nā e-commerce platform e huli i ko lākou manaʻo i ka ʻIseraʻela.
Pono mākou e hana i kahi hoʻolauna pōkole i ka ʻike kumu o ka mākeke Israeli. Aia ma kahi o 9.3 miliona mau kānaka i loko o ka ʻIseraʻela, a he kiʻekiʻe loa ka uhi kelepona kelepona a me ka helu komo pūnaewele (ʻo 72.5%) ka helu komo ʻana o ka Internet, ʻoi aku ka nui o ka hapalua o ka loaʻa kālā e-commerce, a me 75. % o nā mea hoʻohana e kūʻai nui mai nā pūnaewele ʻē.
Ma lalo o ka catalysis o ka maʻi maʻi ma 2020, wānana ka statista kikowaena noiʻi e hiki ke kūʻai aku i ka mākeke e-commerce Israeli i US $ 4.6 biliona. Ua manaʻo ʻia e piʻi aʻe i ka US $ 8.433 biliona e 2025, me ka nui o ka ulu ʻana o ka makahiki he 11.4%.
ʻO ka loaʻa kālā makahiki o ka ʻIseraʻela ma 2020 he $43711.9. Wahi a nā helu helu, ʻo 53.8% nā kāne hoʻohana a ʻo ke koena 46.2% he mau wahine. ʻO nā pūʻulu makahiki hoʻohana koʻikoʻi nā mea kūʻai e-commerce mai 25 a 34 a me 18 a 24.
ʻO ka ʻIseraʻela nā mea hoʻohana i nā kāleka hōʻaiʻē, a ʻo MasterCard ka mea kaulana loa. Ke ulu nui nei ka PayPal.
Eia hou, e hookuuia na auhau a pau no na waiwai kino me ka waiwai o ka $75, a e hookuuia na dute no na waiwai aole oi aku mamua o $500, aka e uku mau ia ka VAT. No ka laʻana, pono ʻo Amazon e ʻauhau i ka VAT ma nā huahana virtual e like me nā e-puke, ma mua o nā puke kino i kūʻai ʻia ma lalo o $75.
Wahi a nā helu helu o ka ecommerce, ʻo ka loaʻa kālā o ka mākeke e-commerce a ʻIseraʻela ma 2020 he US $ 5 biliona, e hāʻawi ana i ka ulu ulu honua o 26% i 2020 me ka piʻi ʻana o 30%. Ke hoʻomau nei ka loaʻa kālā mai ka e-commerce. Ke hoʻomau nei ka puka ʻana mai o nā mākeke hou, a ʻo ka mākeke e kū nei kekahi i hiki ke hoʻomohala hou.
I ka ʻIseraʻela, mahalo nui ʻia ka express me ka lehulehu. Eia kekahi, ʻelua mau kahua e-commerce nui. ʻO Amazon kekahi, me ke kūʻai aku ʻana o US $ 195 miliona ma 2020. ʻO ka ʻoiaʻiʻo, ʻo ke komo ʻana o Amazon i ka mākeke Israeli ma ka hopena o 2019 ua lilo hoʻi i wahi huli i ka mākeke e-commerce Israeli. ʻO ka lua, sheen, me kahi kūʻai kūʻai o US $151 miliona ma 2020.
I ka manawa like, i hoʻopilikia ʻia e ka maʻi maʻi, nui ka ʻIseraʻela i hoʻopaʻa inoa ma eBay i 2020. I ka wā o ka blockade mua, nui ka nui o nā mea kūʻai aku o ka ʻIseraʻela i hoʻopaʻa inoa ma eBay a hoʻohana i ko lākou manawa ma ka home e kūʻai aku i nā waiwai kahiko a me nā mea hou i kūpono no ka hoʻohana ʻana ma ka home. e like me nā mea pāʻani, nā pāʻani wikiō, nā mea kani, nā pāʻani kāleka, etc.
ʻO Fashion ka māhele mākeke nui loa ma ka ʻIseraʻela, ʻo ia ka 30% o ka loaʻa kālā e-commerce a Israel. Ma muli o ka uila a me ka media, helu no 26%, nā mea pāʻani, nā leʻaleʻa a me ka helu DIY no 18%, ka meaʻai a me ka mālama pilikino no 15%, nā lako a me nā mea uila, a ʻo ke koena helu no 11%.
ʻO Zabilo kahi kahua e-commerce kūloko ma ʻIseraʻela, ka mea kūʻai nui aku i nā lako a me nā mea uila. ʻO ia hoʻi kekahi o nā paepae ulu wikiwiki loa. Ma 2020, loaʻa iā ia ke kūʻai aku ma kahi o US $ 6.6 miliona, kahi hoʻonui o 72% ma mua o ka makahiki i hala. Ma ka manawa like, noho ka poʻe kālepa ʻaoʻao ʻekolu i ka mahele waiwai nui ma nā kahawai E-commerce a kūʻai nui aku i nā waiwai mai nā mea kūʻai aku pūnaewele ma Kina a me Brazil.
I ka wā i komo mua ai ʻo Amazon i ka mākeke ʻIseraʻela, ua koi ʻo ia i kahi kauoha hoʻokahi ma mua o $ 49 e hāʻawi i ka lawelawe manuahi manuahi, no ka mea ʻaʻole hiki i ka lawelawe leka ʻIseraʻela ke mālama i ka helu o nā pūʻolo i loaʻa. Ua manaʻo ʻia e hoʻoponopono ʻia i ka makahiki 2019, i hoʻopaʻa ʻia a hāʻawi ʻia i ke kūʻokoʻa hou aʻe, akā ua hoʻopanee ʻia. Eia naʻe, ua uhaki koke ʻia kēia lula e ka maʻi ahulau, a ua kāpae pū ʻo Amazon i kēia lula. Hoʻokumu ʻia ia i ka maʻi maʻi i hoʻomohala i ka hoʻomohala ʻana o nā ʻoihana hōʻike kūloko i ka ʻIseraʻela.
ʻO ka ʻāpana logistic ka wahi ʻeha o ka mākeke o Amazon ma ʻIseraʻela. ʻAʻole ʻike ka loina o ka ʻIseraʻela pehea e hana ai me ka nui o nā pūʻolo komo. Eia kekahi, ʻaʻole kūpono ʻo Israel post a he kiʻekiʻe ka nui o ka pohō packet. Inā ʻoi aku ka nui o ka pōʻai, ʻaʻole e hāʻawi ʻo Israel post a kali i ka mea kūʻai aku e kiʻi i nā waiwai. ʻAʻohe Amazon kahi kikowaena logistic kūloko e mālama a lawe i nā huahana, ʻOiai maikaʻi ka lawe ʻana, ʻaʻole paʻa.
No laila, ua ʻōlelo ʻo Amazon ua wehe ʻia ke kikowaena UAE i nā mea kūʻai aku ʻIseraʻela a hiki ke lawe i nā waiwai mai ka hale kūʻai o UAE i ʻIseraʻela, ʻo ia hoʻi kahi hopena.
Ka manawa hoʻouna: ʻAukake-04-2021