Inā hoʻololi ka SARS i ka makahiki 2003 i nā hana kūʻai kūʻai o nā mea kūʻai hale a hoʻolilo iā Taobao i kūleʻa, a laila e hana ka maʻi maʻi hou i ke kahua e-commerce i hōʻike ʻia e Amazon ma ka pae honua a hoʻomaka i kahi pōʻai hou o nā loli i nā kūʻai kūʻai o nā mea kūʻai honua. .
No ka poʻe makemake e hoʻomaka i kahi ʻoihana ma ka ʻoihana e-commerce, i hoʻohālikelike ʻia me ka mākeke e-commerce kūloko, ʻo ka e-commerce cross-border ʻo ia wale nō ke koho me ka loaʻa kālā kiʻekiʻe a me ka haʻahaʻa haʻahaʻa.
ʻO ka hoʻokele waiwai "home" i lawe ʻia e ka maʻi maʻi e wikiwiki i ka piʻi ʻana o nā kūʻai kūʻai kūʻai pūnaewele honua
(Kaiapuni e-commerce US)
Ma hope o ʻumi makahiki o ka hoʻomohala ʻana, ua hoʻomohala ʻia ka e-commerce kūloko i kahi ʻano ʻoihana uila lehulehu. I kēia mau lā, kiʻekiʻe loa ke kumukūʻai kahe, a ʻoiaʻiʻo hoʻi, ke piʻi nei ke kumukūʻai hana. Ua hoʻokūkū koʻikoʻi ke kaiapuni e-kālepa kūloko, akā ke ulu nei ke kūʻai pūnaewele ma waho i ka wikiwiki, a ke hoʻomau nei ka maʻi ahulau, ke hoʻololi ʻia nei nā ʻano kūʻai o ka poʻe, a e hoʻomau ka hoʻohana ʻana i ka pūnaewele me ka wikiwiki.
Ke hoʻohiki nei ka wā e hiki mai ana.
Kūlana ʻo Amazon ma ka honua
Wahi a ka 10 kiʻekiʻe e-commerce kūʻai kūʻai kūʻai pūnaewele ma ʻAmelika Hui Pū ʻIa, ʻo Amazon ke alakaʻi paʻa i ka mākeke e-commerce US, me kahi mākeke o kahi kokoke i 40% i wānana ʻia e emarkerter.
Wahi a ka hōʻike i hoʻokuʻu pū ʻia e cbcommerce.eu, FedEx a me worldline, ʻo nā mea pāʻani e-commerce nui ma ka mākeke e-commerce ʻEulopa ʻo Amazon a me eBay, me kahi mākeke ʻoi aku ma mua o 50%.
Wahi a ka ʻikepili nānā a me ka ʻikepili wanana i hoʻokuʻu ʻia e emarketer, ʻo nā ʻāina ʻEulopa Komohana ka ikaika nui o ka hoʻohana ʻana i ka pūnaewele, a ʻo ka pae kūʻai kūʻai pūnaewele o UK, Kelemānia a me Palani pū kekahi i ʻoi aku ma mua o 60% o ka māhele ma ʻEulopa, i waena o ia. ʻO ka nui o nā hale kūʻai kino pūnaewele o UK ke kūlana kolu ma ka honua.
Ma ʻAsia (koe wale nō ʻo Kina, ʻo Iapana ka ʻoihana kūʻai kino pūnaewele nui loa. ʻO Amazon ke kahua kūʻai pūnaewele mua ma Iapana.
ʻO ka ʻōnaehana kaulahao ikaika e kōkua i nā mea kūʻai aku liʻiliʻi a kūʻai aku i kā lākou waiwai a puni ka honua
ʻO ka'ōlelo kahiko o Amazon:ʻehiku koho,ʻekolu hana, koho ka mea nui loa. Me ka honua o ka hoʻomohala ʻana i ka e-commerce, "hana ʻia ma Kina" i aloha nui ʻia e nā mea kūʻai aku ma waho. ʻO ka mākeke Kina, i kapa ʻia ʻo "ka hale hana honua", loaʻa nā pono hoʻokūkū o ka lako lako, nā ʻāpana he nui a me ka maikaʻi maikaʻi. Me nā huahana Amazon ma ke ʻano he mōʻī, ʻaʻole kūpono nā mea kūʻai aku Kina no ka hana lōʻihi o ke ala i hoʻomaʻemaʻe ʻia, akā hiki ke hana i nā huahana he nui.
Hiki iā mākou ke hoʻohālikelike i nā kahua kūʻai kūʻai kūloko (e like me 1688) me nā huahana Amazon, a aia kahi ʻokoʻa kumu kūʻai nui (e lawe i ka hihia kelepona paʻa ma ke ʻano he laʻana).
(1688 pūnaewele puni honua)
(kumu ʻikepili: hōʻike loiloi mākeke sorftime o ka pākaukau mua o Amazon BSR - ka nānā ʻana i nā kumukūʻai)
Ua noho nā mea kūʻai aku Kina i ka hapa nui o nā pūnaewele he nui o Amazon
ʻO ka hapa nui o nā kūʻai kūʻai honua a Amazon mai nā mea kūʻai aku kūloko mua, a ukali ʻia e nā mea kūʻai aku Kina. Ma Palani, Italia, Sepania a me Kanada, ʻoi aku ka nui o nā mea kūʻai aku Kina ma mua o nā mea kūʻai aku kūloko.
(kumu ʻikepili - kahua kūhelu Amazon)
Pehea e komo ai i Amazon
ʻO ka mea mua, pono mākou e maopopo e pili ana i ka pahuhopu o ka hoʻokūkū e-commerce?
He kaʻa kaʻa! ʻO ia, ke ʻimi nā mea kūʻai aku i nā huaʻōlelo a i ʻole nā huahana, hiki ke hōʻike ʻia nā huahana ma ka ʻaoʻao hopena hulina. ʻO ke kiʻekiʻe o ke kūlana, ʻoi aku ka nui o ka manawa e hōʻike ʻia. Me ka ʻole o nā kaʻa, ʻaʻole hiki ke hoʻonui i nā kauoha a me nā kūʻai kiʻekiʻe. No nā mea kūʻai nui, i mea e hakakā ai no ke kaʻa, hiki iā mākou ke hoʻolilo i nā ʻano kālā āpau (ʻoiaʻiʻo, aia kahi mākeke nui, ʻoi aku ka maikaʻi o nā mea kūʻai liʻiliʻi ʻaʻole e komo), akā ʻoi aku ka liʻiliʻi o ke kālā. No ka mea ʻaʻole hiki iā mākou ke hoʻolilo i ke kālā no ka wikiwiki ʻana i ka pae, no nā mea kūʻai liʻiliʻi, hiki iā mākou ke hana ʻoi aku ka maikaʻi ma mua o kā mākou mau mea hoʻokūkū ma kekahi mau ʻano.
No ka mea e hana ʻo Amazon platform i kahi helu piha e like me nā hōʻailona like ʻole o ka huahana. ʻO ke kiʻekiʻe o ka helu, ʻoi aku ka nui o ke kaʻa a ʻoi aku ka kiʻekiʻe o ka helu huahana. ʻO nā mea hōʻike e like me ka pilina ma waena o ke kumu huli a me ka huahana, ka manawa paʻa, ka nui o ke kūʻai aku, ka helu hoʻololi, ka paʻa o ke kumukūʻai, ka helu loiloi, ka helu, ka helu hoʻihoʻi… ka pono hoʻokūkū.
ʻO ka lua, pehea e kālailai a koho i ka mākeke?
Manaʻo paha kekahi mau mea kūʻai hou he paepae kiʻekiʻe ʻo Amazon, ʻoiaʻiʻo, ʻo ka hapa nui o lākou no ka mea ʻaʻole hiki i ke ʻano o ka noʻonoʻo ke hoʻomau i nā manawa. ʻAʻole ia he au o ke kūʻai aku ʻana i nā mea āu e makemake ai e kūʻai aku, e ʻimi wale ana i nā waiwai, ka hāʻawi ʻana i nā waiwai, a me ka hoʻolaha. Ma muli o ka piʻi nui ʻana o ka nui o nā mea kūʻai aku ma Amazon, ʻoi aku ka nui o nā mea kūʻai aku Kina i komo i ka mākeke (ua hōʻiliʻili ka nui o nā talena i loko o ka ʻoihana e-commerce kūloko no nā makahiki he ʻumi), ua ikaika loa ka hoʻokūkū mākeke. . I loko o nā mea uila uila kahiko, nā mea lole a me nā lako hale, ʻoi aku ka ikaika o ka hoʻokūkū ma waena o nā ʻāpana kaulana. ʻO ke ala koʻikoʻi no nā mea kūʻai liʻiliʻi a me nā mea kūʻai liʻiliʻi, ʻo ia ka ʻike pehea e nānā ai i ke ʻano hoʻokūkū.
Hiki iā mākou ke loaʻa ka ʻike i ka mākeke ma ka nānā ʻana i nā huahana 100 kiʻekiʻe ma Amazon nā mea kūʻai maikaʻi loa. No ka mea ʻo ka 100 kiʻekiʻe ka mea i hoʻohālikelike nui ʻia o ke kūʻai aku ʻana i ka mākeke, hiki iā mākou ke nānā i ka mākeke mākeke mai nā ʻano ʻehā:
Monopoly (kapa mākou he monopoly dimension analysis i nā hihia aʻe)
1. Monopoli kuai. I ka mākeke māhele, kiʻekiʻe loa ka nui o ke kūʻai ʻana o nā huahana poʻo, kahi mea paʻakikī i nā huahana hahai ke loaʻa ka nui o nā kūʻai. Kapa mākou iā ia he huahana monopoly kūʻai nui. Ma ia mākeke, loaʻa nā mea kūʻai aku i nā makemake huahana i ka hapa nui. ʻAʻole kūpono nā mea kūʻai liʻiliʻi a liʻiliʻi e komo. No ka laʻana, nā ʻano o nā huahana.
(kumu ʻikepili, hōʻike loiloi mākeke sorftime)
2. Monopoli Brand / mea kūʻai aku. Inā loaʻa nā hōʻailona nui, nā mea kūʻai aku nui a me ka māhele kūʻai kūʻai o Amazon i ka mākeke māhele kiʻekiʻe loa, kapa mākou iā ia he brand / mea kūʻai aku / kūʻai monopoly proprietary Amazon. He kiʻekiʻe loa kēlā paepae hoʻokūkū mākeke, ʻaʻole kūpono nā mea kūʻai aku liʻiliʻi a me nā mea kūʻai liʻiliʻi e komo. No ka laʻana, nā huahana i nā ʻāpana aʻe:
(kumu ʻikepili, hōʻike loiloi mākeke sorftime)
ʻOihana Hoʻonaʻauao (kapa mākou iā ia i ka nānā ʻana i ka dimensional professionalism i nā hihia aʻe)
1. E noʻonoʻo i nā mea hoʻokūkū ma ka mākeke māhele, inā he poʻe kūʻai nui lākou e hana ikaika ana no nā makahiki he nui a loaʻa ka māhele ākea. Ma ia mākeke, paʻakikī i nā mea kūʻai liʻiliʻi ke komo i ka hoʻokūkū. No ka laʻana, pili ʻo Anker i ka mākeke panakō mana.
(kumu ʻikepili, hōʻike loiloi mākeke sorftime)
2. Ka hapa o ka waiho ana. Inā ua hoʻopaʻa inoa ʻia ka hapa nui o nā huahana i ka mākeke ʻāpana e like me nā hōʻailona. Hōʻike ia i ka mea kūʻai aku ʻoi aku ka ʻoihana. No ka laʻana, ʻo ka nui o nā moʻolelo hōʻailona ma ka mākeke panakō mana he kiʻekiʻe e like me 81%. Eia kekahi, ʻo ke kiʻekiʻe kiʻekiʻe o kahi +, hōʻike pū kekahi wikiō i ka mea kūʻai aku ʻoihana.
Ma hope o ke kūʻai aku ʻana:
He wahi kēia i haʻalele ʻole ʻia e nā mea kūʻai aku, akā nui nā haʻawina i loaʻa mai kēia. No ka mea i ka manawa e hoʻi mai ai, pono ka mea kūʻai aku e halihali i ka ukana pālua a hoʻihoʻi i nā uku lawelawe. Inā wehe ʻia ka huahana no ka hoʻāʻo ʻana, ʻaʻole hiki ke kūʻai hou ʻia, e hōʻemi nui ana i ka loaʻa kālā. Inā ʻoi aku ka nui o ka helu hōkū ma mua o 4 hōkū, liʻiliʻi ka pilikia o ka hoʻihoʻi ʻana, inā ʻaʻole nui. ʻOiaʻiʻo, inā ʻoi aku ka mea kūʻai aku i ka noiʻi huahana a me ka hoʻomohala ʻana i ka mākeke hōkū haʻahaʻa, ʻoi aku ka maʻalahi o ka loaʻa ʻana o ka nui o ke kūʻai aku a noho koke i ka papa inoa ma ka hoʻomaikaʻi ʻana i ka huahana.
Ka huina kālā:
1. E nānā i ka helu o nā loiloi. Inā he nui loa ka helu awelika o nā loiloi huahana i ka mākeke māhele, a he kiʻekiʻe ke kaumaha o ka anuu kumulative, he paʻakikī no nā huahana hou e hoʻokūkū me ia no ke kaʻa, a pono nā huahana hou e hoʻolilo i ka nui o ka hoʻolaha mua / koi ʻana i nā kumukūʻai. (e lawe pū i nā huahana panakō mana ma ke ʻano he laʻana).
2. E nana i ka nui kuai. Inā pono ka huahana e hōʻea i nā haneli o ke kūʻai aku i kēlā me kēia lā ma ka papa inoa, pono ia i ka hoʻomākaukau kālā nui.
3. ʻO ke kumukūʻai logistic. Inā nui a kaumaha paha ka huahana, hiki ke lawe ʻia ma ke kai. ʻO kēia ʻano huahana he kiʻekiʻe ke kumukūʻai logistic mua a me ke kumukūʻai paʻi kiʻekiʻe, ʻaʻole kūpono ia no nā mea kūʻai liʻiliʻi a me waena.
(kumu ʻikepili, hōʻike loiloi mākeke sorftime)
No nā mea kūʻai liʻiliʻi a me ka liʻiliʻi, ʻo ka mea mua a Amazon e hana ai ʻo ia ka hoʻokūkū hoʻokūkū. Inā mākou e hoʻohana i ke ʻano o ka loiloi ma luna nei e kālailai i ka mākeke kelepona paʻalima, a laila ʻike mākou he ʻokoʻa kumu kūʻai nui ka mākeke, akā aia ka hoʻokūkū nui, ka hana ʻoihana kiʻekiʻe, ka hoʻopukapuka kālā kiʻekiʻe, a me nā mea kūʻai aku liʻiliʻi. ʻaʻohe manawa. Akā e aʻo e hoʻohana i ke ʻano o ka hoʻokūkū hoʻokūkū no ka nānā ʻana i ka mākeke, i mua o nā manawa hoʻomohala nui o Amazon, hiki iā mākou ke ʻike i kā mākou mākeke moana polū.
Ka manawa hoʻouna: Mei-21-2021