ʻOihana ikaika - Ke ʻano o ka e-commerce me ka "Mekiko" k Mexicankohu ʻo "Blue Sea"

Ua hoʻololi nui ka maʻi ahulau i ke ala a ka poʻe Mexico e kūʻai aku ai. ʻOiai ʻaʻole lākou makemake i ke kūʻai pūnaewele, akā naʻe, ʻoiai pani ʻia nā hale kūʻai, hoʻomaka ʻo Mekiko e hoʻāʻo a leʻaleʻa i ke kūʻai pūnaewele ʻana a me ka lawe home ʻana.

Ma mua o ka laka nui ʻana ma muli o COVID-19, ʻo ke kālepa ʻana ʻo Mekiko e kū nei i kahi kū i luna, me kekahi o nā kiʻekiʻe e ulu ana o ka e-commerce i ka honua. Wahi a Statista, ma ka makahiki 2020 kokoke 50% o nā poʻe Mekiko i kūʻai aku ma ka pūnaewele, a ma waena o kēia maʻi ahulau, ua pahū ka helu o nā poʻe Mekiko e kūʻai nei ma ka pūnaewele a manaʻo ʻia e piʻi i 78% e 2025.

ʻO ke kūʻai kū palena he mea nui ia o ka mākeke e-kālepa ʻo Mekiko, me kahi 68% o ka poʻe e-mea kūʻai aku Mekiko e kūʻai aku nei ma nā pūnaewele o ka honua, a 25% o ka nui o nā kūʻai aku. Wahi a kahi noiʻi a McKinsey Consultancy, 35 pākēneka o nā mea kūʻai aku e manaʻo nei e hoʻomaikaʻi ka maʻi ahulau a hiki i ka hapa lua o 2021, a e hoʻomau lākou e kūʻai aku ma ka pūnaewele a pau ka maʻi ahulau. Manaʻo kekahi he ʻē aʻe ma hope o ka laha ʻana, e koho lākou e kūʻai aku ma ka pūnaewele no ka mea ua lilo ia i ʻāpana o ko lākou ola. Ua hōʻike ʻia ua lilo nā lako hale i mea nui o ke kūʻai pūnaewele ʻana ma Mekiko, me kahi kokoke he 60 pākēneka o nā mea kūʻai e kūʻai ana i nā lako hale, e like me nā moena, nā sofa a me nā lako kīhini. I ke alo o ka maʻi ahulau e hoʻomau nei e hoʻolaha, e hoʻomau ʻia nā ʻano home.

Hoʻohui ʻia, ua lawe mai ka laulaha o ka pāpaho kaiaulu i nā manawa kūpono no ka hoʻomohala ʻana i ka e-commerce ma Mexico, ʻoiai ke ʻoi aku nei ka nui o nā mea kūʻai aku e kaomi ma o nā pūnaewele kūʻai ma o nā paehana pāpili. Hoʻolilo nā kamaʻāina Mekiko i ʻehā mau hola i ka lā ma ka pāpili kaiaulu, me Facebook, Pinterest, Twitter a me nā poʻe ʻē aʻe i makemake nui ʻia ma ka ʻāina.

ʻO nā pahuhopu nui no ka e-commerce ma Mekiko ka uku a me ka loiloi, ʻoiai he 47 pākēneka wale nō o nā Mekiko he waihona kālā ko lākou a hopohopo nui ʻo Mekiko i ka palekana o ka waihona. Ma nā mea o ka loiloi, ʻoiai he ʻōnaehana hoʻohele mākua nā ʻoihana loiloi o kēia manawa, akā he mea kūikawā ka ʻāina ʻo Mexico, i mea e loaʻa ai ka mahele o ka "kilomika hope", pono e hoʻonohonoho ʻia kahi helu nui o nā kikowaena.

Akā ʻo nā pilikia i hoʻopilikia i ka e-commerce ma Mekiko ke kamaʻilio ʻia nei, a ʻo ka loko nui o nā mea hoʻohana e-ʻoihana e hiki ai i nā mea kūʻai aku ke makemake e hoʻāʻo. Hiki ke wānana ʻia me ka puka hou mai o nā “moana moana hou”, e hoʻonui mau ʻia ka ʻāina ʻoihana e-commerce.


Ka manawa o ka manawa: Feb-01-2021